Why corporate America needs copy editors

I recently received a mailer from a major U.S. entertainment company reminding me that it was time to renew my participation in a particular program. This is a multi-multi-million-dollar company that undoubtedly spent many thousands of dollars to print and mail out these cards.

At the bottom of the card’s front, in all-cap, 24-point type, it said: “Pay’s for itself in just two visits!”

Pay’s. With an apostrophe.

I also recently filled out an electronic job application for an editing position. One of the items said, “Detail your Copy Editing experience” — with the word experience misspelled.

I report; you decide.

Advertisement